Best B2B Social Media Accounts in 2025

Understanding the B2B Social Media Landscape

The world of B2B social media requires a distinct approach compared to consumer-facing strategies. Successful B2B social accounts don’t just push products – they build authority, foster professional relationships, and deliver genuine value to industry peers. According to recent data from Content Marketing Institute, 95% of B2B marketers use social media content tactics, making it the most used content marketing approach among business-focused organizations. The digital conversation space has shifted dramatically, with companies needing to provide meaningful insights rather than just promotional material. This transformation has created an environment where thought leadership and relationship building have become paramount to social media success in the B2B sector. As businesses navigate this terrain, examining how industry leaders manage their conversational AI strategies can provide valuable lessons on engagement approaches that resonate with professional audiences.

LinkedIn: The Undisputed B2B Champion Platform

When discussing best B2B social media accounts, LinkedIn naturally commands attention as the premier professional networking platform. With over 930 million members across 200 countries, LinkedIn has cemented itself as the essential channel for business communication. Top-performing B2B accounts on this platform, such as IBM, Microsoft, and Salesforce, leverage its business-focused environment to share industry insights, case studies, and thought leadership content. These companies typically maintain a content mix of 80% educational material and 20% promotional content – a ratio that engages professionals without appearing overly sales-driven. LinkedIn’s sophisticated targeting capabilities allow businesses to segment audiences based on industry, job title, and company size, making it particularly valuable for B2B marketers focused on developing AI-powered communication solutions for specific business sectors. The platform’s emphasis on professional development aligns perfectly with the B2B goal of establishing expertise and trust.

IBM: Setting the Gold Standard for Technical Thought Leadership

IBM represents the pinnacle of technical B2B social media excellence, particularly in how they communicate complex technologies like artificial intelligence and quantum computing to business audiences. Their LinkedIn account, with over 15 million followers, masterfully balances technical depth with accessibility. IBM’s content strategy focuses on demystifying complex technological concepts through informative infographics, behind-the-scenes videos from their research labs, and interviews with their scientists and engineers. Rather than simply promoting products, they contextualize innovations within larger industry trends, addressing the "why" before the "what." This approach has earned them engagement rates far exceeding industry averages. Through careful segmentation of content across specialized accounts like IBM Watson, IBM Cloud, and IBM Security, they ensure relevant information reaches appropriate professional audiences without overwhelming any single channel. Their social strategy demonstrates how even highly technical B2B companies can create engaging AI-focused content that speaks directly to business challenges and solutions.

HubSpot: The Content Marketing Powerhouse

HubSpot has established itself as the gold standard for B2B content marketing across social platforms. Their approach centers on educational value rather than product promotion, consistently addressing the actual challenges their audience faces. HubSpot’s social accounts deliver a steady stream of actionable marketing, sales, and customer service resources—from detailed guides and templates to bite-sized tips optimized for each platform. This generosity with expertise positions them as an indispensable resource hub rather than just a software provider. Their Twitter account (@HubSpot) with over 1.1 million followers exemplifies this strategy, sharing everything from marketing statistics to workflow optimization techniques. By maintaining communication that prioritizes audience needs over product features, HubSpot has built trust with professionals who view them as genuine partners in business growth. Their cross-platform strategy also incorporates conversational AI elements to enhance customer education and provide immediate value, making them a model for relationship-driven B2B social media management.

Mailchimp: Mastering Brand Personality in a Dry Industry

Email marketing could easily be considered a dry subject, yet Mailchimp has transformed their social media presence into one of the most engaging B2B accounts by developing a distinctive brand voice that blends professionalism with playfulness. Their anthropomorphic chimp mascot "Freddie" creates instant recognizability across platforms, while their content strategy emphasizes real customer success stories rather than technical features. Mailchimp’s Instagram account (@mailchimp) showcases their ability to visualize email marketing concepts through colorful, quirky illustrations and animations that stand out in professional feeds. Their social team excels at connecting technical functionality to tangible business outcomes through accessible language and relatable examples. This approach has expanded their appeal beyond marketing professionals to small business owners seeking straightforward solutions. By integrating elements of conversational AI for customer engagement, Mailchimp demonstrates how even specialized B2B services can develop an approachable personality that resonates with diverse professional audiences while maintaining industry authority.

Adobe: Visual Storytelling Excellence for B2B

As a leader in creative software, Adobe naturally excels at visual communication on social media platforms. Their B2B accounts showcase how powerful imagery and design can elevate business messaging across industries. Adobe’s approach emphasizes customer creativity through their "Adobe & You" series, which spotlights how businesses transform their operations using creative tools. Their Instagram account (@adobe) with 3.2 million followers demonstrates how B2B companies can leverage visual platforms traditionally associated with consumer brands. Each post serves multiple strategic functions: showcasing product capabilities, highlighting customer achievements, and providing creative inspiration. Adobe effectively segments their content across specialized accounts like Adobe Creative Cloud, Adobe Experience Cloud, and Adobe Document Cloud, ensuring relevant content reaches specific professional audiences. Their webinar and event content is expertly repurposed into social-friendly formats, extending the reach of their educational initiatives. By incorporating AI call center strategies into their customer service approach, Adobe has created a comprehensive ecosystem supporting professionals across all touchpoints, making them a model for integrated B2B communication.

Deloitte: Establishing Authority Through Research-Backed Insights

Deloitte exemplifies how professional services firms can establish thought leadership in B2B spaces through data-driven content. Their social media strategy revolves around their extensive research initiatives, including the influential Global Human Capital Trends and Technology Trends reports. Rather than simply sharing these findings as downloads, Deloitte breaks complex research into platform-specific content pieces—creating infographics for LinkedIn, discussion topics for Twitter, and executive interviews for YouTube. Their LinkedIn page (Deloitte) with over 9 million followers demonstrates how research can drive engagement when properly contextualized for professional audiences. By positioning their experts as industry authorities through bylined articles and video commentary, they personalize the firm beyond its corporate identity. Deloitte’s content consistently connects global trends to actionable business strategies, helping followers understand both the "what" and the "how" of implementation. Their integration of AI voice assistants into their client communication strategy further reinforces their forward-thinking approach to complex business challenges, setting a standard for research-driven B2B social media excellence.

Salesforce: Community Building Through Educational Content

Salesforce has developed one of the most engaged B2B social media communities through a consistent focus on educational content that empowers their users. Their multi-platform strategy includes the "Leading Through Change" series, which addresses evolving business challenges with practical solutions. Salesforce’s Twitter account (@salesforce) with 640,000+ followers exemplifies their approach of blending product updates with broader business insights. Their content mix includes customer success stories that emphasize business outcomes rather than technical specifications, making complex CRM concepts accessible to executives across industries. Salesforce particularly excels at social event coverage, transforming their annual Dreamforce conference into months of content that extends reach beyond attendees. Their "How I Solved It" series featuring actual customers explaining their implementation strategies creates authentic peer-to-peer learning opportunities. By integrating AI sales representatives and support tools into their ecosystem, Salesforce demonstrates how technology can enhance human connections rather than replace them, making them a model for community-centered B2B social media engagement.

General Electric: Industrial Complexity Made Accessible

General Electric demonstrates how traditional industrial companies can create compelling B2B social content that transforms complex engineering into accessible stories. Their accounts excel at connecting massive industrial solutions to everyday impacts through their "Building Things That Matter" approach. GE’s Instagram account (@generalelectric) with over 400,000 followers showcases their ability to visualize industrial technology through striking imagery of jet engines, medical equipment, and power systems. Their #GEInstaWalk series, which grants social followers exclusive access to manufacturing facilities, creates transparency around industrial processes typically hidden from public view. GE consistently emphasizes the human stories behind technology, featuring engineers and technicians who bring innovations to life. Their cross-platform strategy connects industrial solutions to global challenges like sustainable energy and healthcare access, elevating product announcements into meaningful contributions. By incorporating AI voice agent technology into their customer service systems, GE demonstrates how even traditional manufacturing companies can embrace cutting-edge communication tools while maintaining their industrial heritage on social platforms.

McKinsey & Company: Strategic Authority Content Distribution

McKinsey’s social media presence exemplifies how consulting firms can establish B2B thought leadership through strategic content distribution. Their approach centers on the renowned McKinsey Quarterly and Global Institute research, parceled into platform-appropriate formats that maintain intellectual rigor without overwhelming followers. McKinsey’s LinkedIn page (McKinsey & Company) with over 5 million followers demonstrates their ability to translate complex economic and business concepts into engagement-driving posts. Their "Chart of the Day" series transforms dense research into easily digestible visual insights, while their thought leadership articles address pressing business challenges with actionable frameworks. McKinsey excels at featuring their global team of experts through video interviews and bylined pieces, putting human faces to their analytical expertise. Their content consistently connects immediate business challenges to longer-term strategic considerations, helping followers balance operational and strategic thinking. By incorporating AI call assistants into their client communication approach, McKinsey reinforces their forward-looking business perspective while maintaining the high-touch relationships essential to consulting services, making them a model for sophisticated B2B content strategy.

Zoom: Pivoting Social Strategy During Market Shifts

Zoom provides a masterclass in how B2B companies can rapidly adapt their social media strategy during unexpected market shifts. Prior to 2020, their accounts focused primarily on enterprise video conferencing solutions, but they swiftly pivoted to address the sudden mainstream adoption of remote work technologies. Their Twitter account (@zoom) with over 1.9 million followers showcases their transition from technical specifications to broader workplace culture discussions. Zoom’s content strategy expanded to include remote work best practices, virtual event planning guides, and hybrid workplace considerations relevant to organizations of all sizes. Their "How We Zoom" series spotlights diverse customers from education, healthcare, and entertainment, demonstrating platform versatility beyond traditional corporate use cases. By emphasizing security improvements and feature updates through straightforward explanations, Zoom rebuilt trust during periods of intense scrutiny. Their integration of AI customer service solutions and support systems helped manage unprecedented growth while maintaining connection with users. Zoom’s ability to transform technical documentation into accessible guidance while scaling their social presence makes them an excellent case study in adapting B2B social strategy during market transformations.

Slack: Humanizing Workplace Technology Through Casual Expertise

Slack exemplifies how B2B technology companies can create an engaging social media presence through conversational expertise and workplace humor. Their approach balances product functionality with the human side of work communication, addressing both technical managers and everyday users. Slack’s Twitter account (@SlackHQ) with 600,000+ followers demonstrates their skill at making workplace collaboration relatable through casual language that mirrors their actual product interface. Their content strategy includes illustrated workflow tips, integration highlights presented as solutions to common frustrations, and "Slack scenes" depicting relatable workplace moments. Slack effectively uses their own platform experience to inform their social voice, creating continuity between product and promotion. Their social team excels at real-time engagement, responding to users with the same helpful, slightly playful tone that defines their brand. By incorporating AI voice conversation technologies into their support systems, Slack demonstrates how technical solutions can maintain human connection at scale. Their approach to B2B social media proves that professional doesn’t have to mean formal, establishing them as leaders in accessible technical communication.

Shopify: Empowering Entrepreneurs Through Educational Content

Shopify has built one of the most supportive B2B social media communities by focusing relentlessly on merchant success rather than platform features. Their accounts serve as entrepreneurial resource hubs, offering practical guidance for businesses at every growth stage. Shopify’s Instagram account (@shopify) with 1.1 million followers showcases their approach of highlighting merchant stories over technical capabilities. Their content strategy includes entrepreneur profiles that connect emotional journeys to practical business outcomes, bite-sized business tips adaptable across industries, and trend analysis helping small businesses compete with larger competitors. Shopify particularly excels at creating resource collections organized by business challenge rather than product feature, addressing the actual obstacles their audience faces. Their social team maintains an encouraging, coaching-oriented tone that empowers rather than intimidates new business owners. By implementing AI appointment scheduling solutions for their support services, Shopify demonstrates how technology can support human entrepreneurs rather than replace them. Their merchant-first approach to B2B communication has created a vibrant community where business owners actively share the Shopify content that helped them succeed, creating a powerful organic amplification effect.

Buffer: Practicing Radical Transparency in B2B Communication

Buffer has revolutionized B2B social media transparency by publicly sharing internal metrics, decisions, and even salary information across their accounts. This open-book approach has built extraordinary trust with their audience of social media professionals. Buffer’s Twitter account (@buffer) with over 1.2 million followers showcases their willingness to share both successes and failures, including detailed breakdowns of their own social media performance. Their content strategy includes inside looks at remote work practices, decision-making frameworks, and the actual results of their marketing experiments. Buffer consistently connects their product development to user needs by explaining the "why" behind feature updates and sharing the customer feedback that inspired changes. Their transparency extends to business metrics through "Open Blog" posts that demystify aspects of SaaS operations typically hidden from public view. By incorporating conversational AI technologies into their customer support while maintaining human oversight, Buffer demonstrates their balanced approach to technology implementation. Their radical transparency has transformed potential weaknesses into strengths, establishing them as trusted advisors rather than just tool providers in the social media management space.

Gong: Creating Category Leadership Through Original Research

Gong exemplifies how innovative B2B companies can establish category leadership through original research and data-driven insights. Their social accounts leverage their unique position analyzing millions of sales conversations to provide evidence-based best practices rather than opinion. Gong’s LinkedIn page (Gong.io) with over 290,000 followers demonstrates their ability to transform proprietary data into compelling content that drives industry conversations. Their "Data-Backed" series presents counter-intuitive sales insights derived from actual customer interactions, challenging conventional wisdom with empirical evidence. Gong effectively uses platform-specific formats like LinkedIn carousels to break complex research into digestible segments while maintaining analytical depth. Their social content consistently connects data points to actionable recommendations, helping followers understand both what works and why it works in sales processes. By incorporating AI sales call technologies into their product demonstrations, Gong reinforces their forward-thinking approach to sales enablement. Their research-driven content strategy has positioned them as the intellectual authority in revenue intelligence, making them a model for how B2B startups can build category leadership through original insights.

Canva: Democratizing Design Skills for Business Professionals

Canva has built one of the most engaged B2B social media communities by focusing on skill development rather than just tool promotion. Their accounts serve as design education hubs for business professionals without formal design training. Canva’s Instagram account (@canva) with 3.4 million followers showcases their approach of empowering users through accessible design education. Their content strategy includes step-by-step tutorials addressing specific business needs, design principle explanations that build fundamental skills, and template collections organized by business function rather than visual style. Canva particularly excels at user-generated content, regularly featuring designs created by community members alongside professional work, democratizing design visibility. Their social team maintains an encouraging, inclusive tone that makes design feel accessible to everyone regardless of background. By implementing AI voice assistants for FAQ handling, Canva demonstrates how technology can support creative learning at scale. Their education-first approach to B2B communication has created a vibrant community where users actively share their Canva-created designs, generating authentic social proof far more powerful than traditional marketing.

Ahrefs: Technical Authority Through Educational Value

Ahrefs exemplifies how highly technical B2B companies can build engaged social media audiences through exceptional educational content. Rather than promoting their SEO tools directly, they focus on helping followers become more effective digital marketers. Ahrefs’ Twitter account (@ahrefs) with over 160,000 followers demonstrates their approach of sharing actionable SEO insights regardless of whether they require their specific tools to implement. Their content strategy includes data visualizations that simplify complex SEO concepts, step-by-step process guides that build practical skills, and "Quick Tip" series delivering immediate value in seconds. Ahrefs effectively repurposes their comprehensive blog content into platform-specific formats without losing technical accuracy or depth. Their social team maintains an educational tone that respects audience intelligence while making complex topics accessible to SEO practitioners at all levels. By incorporating AI call center solutions into their customer support system, Ahrefs demonstrates their commitment to both technological advancement and practical problem-solving. Their education-first approach has established them as trusted advisors in the SEO space, creating a foundation of expertise that makes product promotion largely unnecessary.

First Round Capital: Building Community Through Knowledge Sharing

First Round Capital has transformed venture capital social media engagement by focusing on knowledge democratization rather than portfolio promotion. Their accounts serve as startup education hubs, sharing insights typically reserved for funded founders with the broader entrepreneurial community. First Round’s Twitter account (@firstround) with over 290,000 followers showcases their approach of amplifying founder wisdom through their renowned First Round Review. Their content strategy includes tactical articles addressing specific startup challenges, company-building frameworks developed by successful founders, and operational templates that standardize best practices. First Round particularly excels at distilling complex leadership concepts into practical guidance, helping technical founders develop management skills alongside product expertise. Their social team maintains a tone that balances aspirational startup culture with grounded business fundamentals. By implementing AI phone service technologies for entrepreneur support, First Round demonstrates their commitment to scaling founder resources efficiently. Their knowledge-sharing approach has positioned them as thought partners to entrepreneurs well before the investment stage, creating relationships based on value rather than capital alone.

Asana: Visualizing Workplace Productivity Concepts

Asana demonstrates how workflow management companies can create compelling B2B visual content that transforms abstract productivity concepts into engaging social assets. Their accounts excel at making workplace organization visually appealing through consistent design systems. Asana’s Instagram account (@asana) with over 150,000 followers showcases their ability to visualize intangible concepts like team coordination, project timelines, and work prioritization. Their content strategy includes colorful workflow diagrams that clarify complex processes, workplace culture illustrations that humanize organizational challenges, and "Before/After" comparisons demonstrating productivity improvements. Asana effectively uses their own visual project management principles to inform their content design, creating consistency between product and promotion. Their social team maintains a bright, optimistic tone that makes workplace organization feel achievable rather than overwhelming. By incorporating AI cold calling solutions for their outreach strategy, Asana demonstrates how automation can enhance rather than replace human connection. Their visual approach to B2B communication proves that productivity content doesn’t have to be dry or clinical, establishing them as leaders in accessible workplace management communication.

Microsoft 365: From Product Features to Work Culture

Microsoft 365 has successfully shifted its social presence from product-focused to culture-centered content, addressing how people work rather than just the tools they use. Their accounts now serve as workplace transformation resources, helping organizations navigate hybrid work environments. Microsoft’s LinkedIn page (Microsoft) with over 15 million followers demonstrates their evolution from feature announcements to workplace insights. Their content strategy includes Future of Work research that contextualizes product development, cross-team collaboration stories showcasing real implementations, and accessibility features presented as inclusive design principles rather than technical capabilities. Microsoft effectively uses their own transformation to remote and hybrid work as a case study, sharing internal learnings alongside product updates. Their social team maintains a tone that balances technological enthusiasm with practical implementation considerations. By integrating AI phone agents into their customer support systems, Microsoft demonstrates their commitment to applying their own technology solutions to communication challenges. Their evolution from product-centric to human-centric communication makes them a model for established B2B brands seeking to remain relevant through changing work environments.

Elevating Your B2B Social Media Strategy

The top-performing B2B social media accounts demonstrate consistent principles despite industry differences. They prioritize educational value over direct promotion, allocating roughly 80% of content to audience-centered information. These accounts consistently humanize their brands through employee spotlights, behind-the-scenes content, and authentic leadership visibility. Successful B2B social strategies segment content across platforms based on audience preferences rather than broadcasting identical messages everywhere. Industry leaders maintain distinctive brand voices that balance professional authority with approachable personality, avoiding corporate jargon in favor of clear communication. The most engaging accounts create platform-specific content formats rather than simply resharing blog posts or press releases, respecting the unique environment of each social channel. By studying these exemplary accounts, B2B marketers can develop strategies that generate meaningful professional engagement rather than simply accumulating vanity metrics. Implementing these principles alongside advanced AI phone technologies creates a comprehensive communication strategy that addresses modern business needs across all channels.

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