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Pencil

10X faster ad creative production with AI generation, benchmarking and performance optimization

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Revolutionize Your Ad Creative Production with Pencil – The AI-Powered Platform

Pencil is an innovative AI-driven ad creative platform that empowers brands and agencies to generate new ad variations 10 times faster. By seamlessly blending human creativity with the power of artificial intelligence, Pencil streamlines the ad production process, enabling you to create captivating visuals and video ads at an unprecedented pace.

Key Features and Benefits:

  1. AI Generation: Automatically generate high-quality static and video ad creatives in minutes using advanced AI.
  2. AI Prediction: Improve your ad performance by running creatives that are predicted to deliver top-tier ROAS based on historical data from over $1 billion in ad spend.
  3. Real-time Editing: Easily edit and refine your ads with Pencil’s intuitive, drag-and-drop interface, empowering both designers and non-designers.
  4. Ad Insights: Gain clarity on what’s working (and what’s not) in your ads, with detailed analysis of winning and losing creatives.
  5. Benchmarks: Compare your ad performance and tactics to industry benchmarks, helping you identify opportunities for optimization.

How Pencil Works

Pencil’s innovative approach combines the expertise of creative professionals with the power of generative AI. By connecting your ad account data, creative assets, and other relevant information, Pencil’s AI can automatically generate new ad variations or predict top-performing creatives based on historical data.

Key Steps:

  1. Connect Data: Link your ad accounts to provide the data Pencil’s AI needs to learn and make informed decisions.
  2. Connect Assets: Import logos, images, videos, and other assets to fuel the creative generation process.
  3. Generate & Edit Ads: Leverage Pencil’s AI to quickly create new ads or use the intuitive editing tools to refine your existing creatives.

Use Cases and Applications

Pencil’s versatility makes it a valuable tool for brands and agencies across various industries, including:

  • Lead Generation: Produce high volumes of customized lead generation ads tailored to different audiences and offers.
  • Customer Engagement: Keep customers engaged with fresh, relevant ads that cater to their interests and behaviors.
  • Customer Support: Create ads to provide helpful support content and promote your support channels.
  • Ecommerce: Drive sales with highly targeted video and image ads showcasing your products.
  • App Installs: Acquire quality mobile users by generating creatives that highlight your app’s key features.
  • Brand Building: Build awareness with large volumes of display ads tailored to various audience segments.
  • Events Promotion: Promote conferences, webinars, and events with customized video and image ads.

Pricing and Plans

Pencil offers a range of pricing plans to suit the needs of businesses of all sizes:

  • Starter: Free, up to 10 ad generates per month
  • Growth: $99/month, up to 100 generates per month + additional features
  • Business: Custom pricing, unlimited generates, premium features, and dedicated support
  • Enterprise: Custom pricing, unlimited generates, and a suite of enterprise-level services, including training and dedicated support

To learn more about Pencil and how it can transform your ad creative production, visit Pencil’s website or request a demo.

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